Lighting Direct Feature Flyer.
A direct mailer representing the first foray into printed material for previously online-only consumer lighting brand Lighting Direct.
This brief was to create a 6 page leaflet for Lighting Direct to drop into all product boxes being shipped out, showcasing new products and new ranges being introduced.
As the first piece of printed material created for Lighting Direct, the brand having previously been entirely online only, we had to develop a personality for the brand on paper. We tried to keep things as simple as possible, reflecting the straightforward experience of the brand online, and tied it together with some elements from the website.
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