Lyco New Products Catalogue.

Bringing Lyco’s newly refined brand language to the fore in a small-format direct mailer showcasing new products.

As part of an overhaul of Lyco’s larger print strategy, the main catalogue was split into three publications; the high volume “New Products” A5 brochure twinned with a “Best Sellers” A5 brochure, and a much lower volume A4 “Lyco Directory” to be sent to managed accounts and prospects.

We took the opportunity to update the look and feel of Lyco’s print to a much more clean and product-focused look, in line with the recently re-developed website.

The category colours defined in the original mainline redevelopment remain and are a prominent feature throughout the brochure, linking the categories back to the website. Product information icons originally designed for the mainline product catalogue were also updated for ease of identification and greater legibility.

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