OU Whitepaper and Infographics.

The Open University's Leadership Conundrum digital whitepaper with supporting infographics for use on social media.

As part of a drive to raise the profile of degree apprenticeships, the Open University published a thought-leadership whitepaper pulling together facts, figures and research exploring the benefits of higher education qualifications earned through apprenticeships.

Eleven was asked to put together the whitepaper, pulling out certain poignant figures and demonstrating them visually. The whitepaper has been published online, and since the PDF would largely be viewed on mobile devices, it was created as a scrolling portrait format with the call to action at the bottom linking through to a specialised landing page. The illustrated figures were also pulled together into an infographic to be used on social media in the promotion of the whitepaper.

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