Scania ‘Driving the Shift’ Confirmation Pack.
A confirmation pack sent to VIP guests invited to the launch of the Next Generation Scania in Paris, including a detailed programme booklet.
For the launch of their next generation truck, Scania put on a very special event in Paris for some special guests. This event required absolute perfection at every step, and to consistently convey the premium status of Scania’s product.
The programme was delivered to the guests in an minimal foiled box, in which was contained a welcome letter, the main event programme, and a silver luggage tag for their journey to Paris. Foiling was used throughout the book, paired with a minimal, premium layout style.
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