Scania Urban Launch Event Collateral.

A variety of branded collateral used at the Scania Urban Vehicle Launch event, including invitations, programmes, menus and event passes.

Eleven were asked to create branded collateral for the launch of the Next Generation Scania Urban Vehicle, with a focus on safety around cities and sustainability. The visual theme used a city map, along with the vehicle launch colours of grey and mint green. Foil was used throughout to reinforce the premium market position of Scania vehicles.

As with any Scania event, attention to detail is key, so guests were treated to a VIP posted invitation, and then a programme and luggage tags sent upon confirmation. At the event, the visual theme was carried through with collateral such as event guides, identification lanyards, and menus.

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